Being one of the reputed group of Speciality Hospitals in Chennai, ASTRA Group specialized in delivering super speciality healthcare with cutting edge technology on par with international standards to cure the needy at the appropriate costs. Their highly qualified, experienced team strives for perfection at all levels of patient care with empathy and honesty.
Enhancing quality of lives is their endeavour. CURE for SURE is their principle.
For ASTRA Ortho n Spine Center, Velachery
For ASTRA Speciality Hospital, Semmancheri
ASTRA Hospital found us through Google Search in September 2015, they wanted to build good reputation for one of the Hospital, ASTRA Ortho n Spine Centre, having exclusive treatments for Spine & Ortho related problems.
Project 1 was agreed to proceed with client, also agreed for the decision of project 2 initiation would be based on the strategy implemented & satisfied results acquired from project 1.
Since the project 1 was given to us fresh (no website was designed earlier), we were excited to shape it from scratch
For the Hospital industry, more than concentrating on just hitting audience with Ads, registering brand reputation & initiating good word of mouth would impact good in long term. KVN Promo’s team focussed to execute this with below 4 significant aspects:
New website design with easy navigation to treatments, patient feedback segments, finding Specialized Doctors available & user friendly features for easy booking on appointments were kept in mind while designing.
Proper suitable yet Highly Competitive Keywords were finalized after brainstorming with clients meeting with Search data analysis.
Since Landing pages for each keywords and contents were already well written in par with Google guidelines, even while preparing the website design itself, which helps in proper launch of website & its indexing with Google Algorithm.
GMB ranking & reviews acts as a mirror for Online Reputation impact. We educated the importance of the GMB listing to client and encouraged to get maximum of the feedbacks from people benefitted, hence it will see as genuine experiences which further encourages those Online visitors to book appointment with particular doctor for their similar problems.
Patient Video Testimonials were new when we suggested in 2016 as many of the hospitals websites not given its importance at that time.
We believed the true Experience right from easiness of reaching hospital, booking appointments with appropriate doctors, hospitality from staffs & the treatment & relief from their issues should be materialised, which helps many online visitors to make quicker decisions for their problems.
In this Project 1 ASTRA Ortho N Spine Center, we continued to produce results by achieving and maintaining above strategy over the years 2017 & 2018, we were given the responsibility for undertaking Website, Brand Awareness & Online Reputation maintenance for ASTRA Speciality Hospital in December 2018.
This Project 2 is given to us as appreciation of our well executed work in project 1, but unlike their first project, this one is a multi speciality hospital with major 16 departments, we understood the scope & responsibility of building their online reputation regards to all major departments to people nearby 15 areas around Semmancheri.
This time, Client gave us complete freedom and ownership on the strategy by believing us with only constrain to take up this branding to next level within 6 months i.e. before May 2019.
Project 1 was agreed to proceed with client, also agreed for the decision of project 2 initiation would be based on the strategy implemented & satisfied results acquired from project 1.
For the Multi Speciality Hospital Segment, the Online presence with respect to all major treatments available is important to the needy people who google. Our Additional positive is already established online Brand ASTRA subject to best in Ortho n Spine Treatments.
With this both the projects of ASTRA Hospital, the major takeaways we found are:
In the hospital segment, instead of hitting on with direct ads repeatedly, concentrating on the brand positioning is important i.e. letting Hospital’s values & vision communicate with the people, which creates natural positive word-of-mouth, which generates organic growth in website traffic & reputation.