Shaktiman Equipments (initially Pioneer Power Service Pvt Ltd) having 25+ Years of experience on generator dealers & Mahindra Powerol generator manufacturing in Chennai and all over Tamil Nadu. They are also authorized dealers of ELGI air compressor equipments for Chennai region. They export genset products to over 70 cities in Tamil Nadu over most of Chennai, Madurai, and Coimbatore. Distribute all type of diesel generators and Air Compressors for industrial usage. They are ISO 9001: 2015 approved company, with Mahindra powerol gensets built for longevity and a wide range of power applications.
Shaktiman (initially Pioneer Power Service)reached out to KVNPromos through a google search, unimpressed with their SEO partner, looking for a professional team to take up their complete digital marketing & branding activities to highly competitive next level, asking strategies in attaining their following objectives:
During our initial website audit & project discussion itself, it was find out there is continuous fall in their website traffic since Dec 2018. Because then existing website of Shaktiman.co (previously pioneergenerator.in) was not designed convincingly & not well equipped to current trend
To achieve the company’s marketing objective, KVN Promo’s team focused on 3 significant aspects:
Gave an idea to club all of their 3 business under one website as individual business verticals with distinctive landing Page UX/UI Design targeting each corresponding Consumers.
This Clear Attention to detail to all 3 business details depicted in homepage with CTAs leading to respective Business Landing Pages give users unique experience at which landing page to spend time for their needs with no confusion.
Even Company’s Logo remastered & we were keen In picking up the Colour/themes of the website suitable to their industry as well as tested continuously whether it is resulting in increasing Conversion rates.
Once the necessary Social Media brand pages created, we fixed in minds that Creatives & artworks published in this page needs to have unique connection in consumer minds and brand penetration will be tracked through consistent engagement rates and page likes.
In this Shaktiman.co project, we undertake a most challenging responsibility of taking already established 20+years’ experience brand to online, building brand penetration digitally hence achieving new opportunities from new regions, helping expanding the business through not only lead generations but also catering conversion rates handling respective platforms ie. Forming up effective looping of online sales funnel.